We empower small retail to do big things

Leveraging the power of technology

We help small retailers manage their working capital and stock better through technology, to improve their margins and grow their business

Sobat Ula

Our B2B marketplace provides small retailers with a wide range of product assortment, competitive prices, and reliable delivery

Teman Ula

Our community selling programme supports anyone who has entrepreneurial aspirations, wants to help their communities and earn additional income

Titik Ula

We offer store owners (or anyone) with unutilized space the opportunity to become an Ula pick-up point and earn extra cash

Sobat Ula

Our B2B marketplace provides small retailers with a wide range of product assortment, competitive prices, and reliable delivery

Titik Ula

We offer store owners (or anyone) with unutilized space the opportunity to become an Ula pick-up point and earn extra cash

Teman Ula

Our community selling programme supports anyone who has entrepreneurial aspirations, wants to help their communities and earn additional income

Ula is growing!

Our ambitious and diverse team is constantly building innovative solutions, addressing major pain points around supply chain and financial services to keep our retailers competitive in today’s digital age

70,000

Registered stores

6,000+

SKUs

10

Nationalities in our team

Meet our team

We bring together experience spanning Indonesia, India, US, Canada and Europe in e-commerce, retail and FinTech. But most of all, a missionary zeal towards our vision
Pak Nipun
Believes the mission is bigger than the individual
Pak Derry

Prioritizes customers every step of the way

Pak Alan

Aspires to change traditional retail with technology

Pak Riky

Wants to transform Indonesia’s supply chain

Do you want to help us shape the future of retail?

Our latest news

How innovation and culture can coexist in digital era

2021/08/19

Positive Light on Indonesia’s Warungs, the Backbone of South East Asia’s Largest Economy

2021/04/07

We Started a Company 3 Months Before a Global Pandemic – Here’s What Happened Next

2021/03/16

Meet our investors!

Investors

Angel investors

Patrick Walujo
Northstar
Amod Malviya
Udaan
Sujeet Kumar
Udaan
Vaibhav Gupta
Udaan
Rahul Mehta
DST
Willy Arifin
Alternate Ventures

Expand your business
and increase your profits

Become a Sobat Ula!

Expand-your-business

How do I become part of Ula?

We would love to invite more Ula retailers to grow with us